Effective banner ad design is most popular form of advertising on the Internet, almost every web site
has some form of banner advertising on it. Any web site can not Survive without banner.
There are five most important ingredients that our
banner ad design specialists
consider the most important, using all or most of them will always enable you to get a higher click
through rate for your various banner ad design.
- Small file size.
- Call to action.
- Animation in banner ad design.
- Good ad copy(optimized).
- Fake factor in banner ad design.
Banner design tips and Suggestions about "Small File size."
If the .GIF or .JPG file is large in size it will take a few seconds to download and by then the
visitor might have scrolled down the page meaning he or she doesn't even get to see your banner ad
design. If people don't see your banner ad design they definitely aren't going to click on it.
Therefore make sure your file stays below 10K, 15K at the absolute most, it's sometimes hard to do
but if the others can do it, we can do it too in your own banner ad design.
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Banner design Tips and Suggestions about "Call to Action."
This is one of the easiest ways to increase click rate of a
Banner Ad Design, on this all the experts agree. Using a
call to action simply involves having the words 'click here' or some other words such as 'sign up now'
or something similar which attract or urges to viewer to do something. Our thoughts on why using a
call to action increases the CTR (Click Through Rate) so much include the fact that there is so much
advertising off-line such as TV, Radio, billboards etc. With advertising on these off-line mediums
target audiences are generally just required to watch or read the ad. All ads online have a link and
the purpose is to get people to click on the ad and visit the advertisers web site, however with the
world being so used to off-line advertising many people just see banner ads and think that's it, they
don't realize that they're actually meant to click on it to find out more. That's way having click
here or another call to action improves the effectiveness of a banner ad design.
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Banner design Tips and Suggestions about "Animations".
Banners ad designs with moving elements attract the eye a lot as compare to the
Static Banners. The whole idea of designing banners
is to grab the attention of web site visitors, using small
Animation helps to do this. We say small
because we don't want you to go overboard and fill a banner ad design with lots of animation as this
is a bad idea because one it increases file size and two it's generally annoying to people after a
while especially when they're trying to read an article or tutorial. If your banner ad design annoys
them they'll most likely just leave without clicking on it.
Banner design Tips and Suggestions about "Good AD Copy of banner design".
This one is kind of a given but you should always include good ad copy in your banner ad design, lots
of fancy animation and pictures won't entice them to click, elements such as these only look after
grabbing the attention of the visitors. It's the actual text that will get people wanting to see your
product in you banner ad design. Try to emphasis in your banner ad design the benefits not features
of your product or service. Tell people how your product will make their life easier. Keep your
wording short and concise in your banner ad design copy, if you can use words that have been proven to
attract people such as 'free', 'proven' and 'secret' do.
Banner design Tips and Suggestions about "Fake Factor."
Many of the successful banner ads have incorporated some kind of fake elements in them. There are
various fake elements banner designers can use such as fake scroll bars, fake text links, fake
selection boxes, fake text boxes and fake submit buttons to mention just a few. Banner ad design with
fake elements perform so well because people think they're clicking on a link to go to another page
on the current site or they think they're clicking on a button but in fact they're actually clicking
on a banner with a picture of a button and text link.
Conclusion.
Well there you have it, the five most important banner design tips,Guidelines or suggestions to
remember when designing banner ad design. We'd normally end an article like this now but before we
end, we want to talk about targeting your banner ad design. Always always place your banner ads on
those sites that cater for your target audience (i.e. - the people most likely to buy your product).
There's no point putting a banner for a new golf club you sell on a site dedicated to software,
visitors to the site simply aren't going to be interested and you're just wasting your money. You
should be aiming to place the golf banner on golf related web sites, this way you're much more likely
to make money. If you're not exposing your banner ad design to your target audience none of the above
tips and tricks or suggestions can save you.
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