| :: Printing Services |
| :: Designing Services |
| :: Promotional Items |
| :: Discount Packages |
| :: Custom Quote |
| :: Customer Service |
| :: View Portfolio |
|
|
 |
What is a Corporate Identity System
In designers' terms, a corporate identity is a defined system of graphic elements
that represents your company. In layman's terms, it's how
you create your company's "image." The unique look of your logo
design should be integrated throughout all the elements of
your business materials:logo design, business cards design,
stationery Design, packaging Design, sales kits Design, media advertising
Design, promotions Design, etc. An identity system lays out guidelines
to ensure consistency. It should include, color and paper selections
for printing, layout and design of stationery and promotional materials,
secondary logos or icons for web sites and packaging.
What type of logo design am I looking for?
Once a company name is selected, the next process to consider is how
you will present it to the world. A logo Design represents
your company's or product's identity and not only does your logo
and slogan provide the first impression of your company and a
recognizable look to ads and products, your logo will be advertising
for your company all the time. Your logo and identity will always
work for you, make sure they are projecting the right image.
Surveys have shown that corporate image materials such as logo design,letterhead,
envelopes, business cards, and promotional items are more important
to conveying a company's prestige than how long your company has
been in business, the location of your headquarters, charitable
activities, or the number of employees. Only a company's annual
report conveys more prestige.
Symbol like Nike's swoosh is very often accompanied by the company
or product name in a signature typeface, also known as the logotype.
In other instances, the logotype alone serves as the firm's identity;
professional service providers such as physicians and attorneys
often use only a logotype. Further enforcing the brand recognition
are the signature colors. Colors are usually chosen because of
their emotional impact or relevance to the specific commodity
being offered.
I'm Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought
to their identity. With so much to get done, designing an appropriate
logo hardly seems like a top priority. However, this oversight
can prove to be a costly error in the long run.
Tips, hints and suggestions for colors that match your mission and the message you wish to convey in
your logo design.
Of all the forms of non-verbal communication, color is the most instantaneous
method of conveying messages and meanings in your logo design
structure. Before humans learned to appreciate the aesthetics
of color, there were far more practical aspects of communications
with color. Our very survival depends on the ability to identify
necessary objects or warnings signs whether they are animal, vegetable
or mineral and color is integral part of the identification process
in your logo design layout structure.
Among other uses,
color stimulates and works synergistically with all of the senses,
symbolizes abstract concepts and thoughts, express fantasy, recalls
another time or place and produces an aesthetic or emotional response.
As an example
of color's power in marketing (and one we can all relate to)
as consumers speed down the market aisles, their eyes rest on
a package for approximately .03 seconds.
In that blinking-of-an-eyelash timing, the package must rivet
the observers' eyes, inform them of the package contents and,
more importantly, appeal to their psyches.
Order Logo Design Now >>
For Further Information Contact Us
Go To logo Design
Go To logo Repair
|
